Wilde Folk is for the quiet rebels.
The ones who crave slowness in a hurried world, who value beauty with soul, who want their homes and daily rituals to mean something. We honor nature as muse, creativity as refuge, and design as a way to live more intentionally.
At its heart, Wilde Folk is about creating beauty that not only looks good but also feels like home. Spaces and scents that ground you, ease you, and invite you to live with greater connection.
Hi! My name is Ceci Tucker, and I’m the designer & perfumer behind Wilde Folk.
I was born and raised in Austin, back when the city looked a little wilder and slower than it does today. Creativity has always my refuge - from transforming my childhood bedroom into a full-on Blue Crush surf sanctuary to launching my very own jewelry line in college. Creating has always been the way I move through the world.
Through each season of life - and eventually a PCOS diagnosis - creativity has been my constant companion. It’s what led me to natural perfumery and holistic living. What began as a search for hormone-friendly scents grew into Wilde Folk: a studio that honors both scent and space, rooted in nature, slow living, and soulful design.
Because I’ve walked through loss, change, and the search for safe, soulful living, I understand how important it is for your home and daily rituals to truly support you & align with your values. My hope is that Wilde Folk helps you create beauty that nourishes both your space and your spirit.
At Wilde Folk, our design formula is simple: start with timeless, organic materials drawn from nature, then layer in color, character, and playful styling.
The result is spaces that feel both grounded and alive - intentionally lived in, soulful, and effortlessly cool.
perfume oils rooted in ritual
For Ceci, perfume became personal. It became a way to reclaim beauty and ritual through her journey with PCOS. Today, Wilde Folk perfumes are hand-poured in small batches with organic essential oils (NEVER SYNTHETIC FRAGRANCES), crystal-infused for a touch of magic, and rooted in nature’s wisdom, so you can wear scent with ease and intention.
see what our lovely customers have to about our perfume oils
