At Wilde Folk, our perfumes are created from a deep love of nature and folklore. Each potion is made-to-order with clean, non-toxic ingredients and energetically charged crystals, ensuring a truly holistic experience. Unlike traditional perfumes, you will never find any synthetic fragrances or chemicals in our formulas—just organic, plant-based essential oils derived from flowers, herbs, and plants, guaranteeing a clean and wholesome experience.

Wilde Folk was born out of owner and potion maker Ceci Tucker’s personal journey with health challenges, including polycystic ovarian syndrome, anxiety, migraines, and gut dysbiosis. After years of seeking medical advice, Ceci turned to holistic health and discovered the dangers of synthetic fragrances, which can cause significant harm to the endocrine system and overall well-being. Synthetic fragrances—often labeled as “parfum” or simply “fragrance”—contain hidden chemicals that can trigger migraines, asthma, skin reactions, and even disrupt reproductive hormones. Shockingly, these ingredients are often not disclosed due to being classified as "trade secrets."

Determined to create a safer alternative, Ceci found that even brands marketed as "clean" often used synthetic fragrances. This realization fueled her passion to create Wilde Folk, a brand dedicated to transparency and hormone-healthy perfume oils. Our unique blends not only smell beautiful but also prioritize your health and wellness, promoting balance and harmonizing with your body’s natural rhythms.

Each Wilde Folk fragrance tells a story—designed to make you feel confident, sexy, and connected to the wild beauty around you. Every spritz offers a sensory escape, grounded in nature’s magic and crafted with intention to uplift and inspire.

Discover the difference of Wilde Folk perfumes, where every drop is an invitation to embrace your natural essence and reconnect with the wild beauty that surrounds you.