Every year, Valentine’s Day arrives smack dab in the middle of winter. It sneaks up quietly in February, when most of us are bundled up, moving slower, and craving warmth more than grand romantic gestures. And every year, it feels just a little bit more out of sync. So it...
As the air turns cooler and the days grow shorter, Scorpio season arrives with a whisper and a spark. Inviting us to turn inward, shed what no longer serves, and embrace transformation. This is the season of release and renewal, where shadow work becomes sacred and rebirth begins. Scorpio’s energy...
At Wilde Folk, scent is more than fragrance. It's a ritual, rooted in memory, and magic. Our Folklore Series explores the myths, history, and symbolism woven through the botanicals (& crystals) that inspire our perfumes. From ancient rituals to modern alchemy, each ingredient carries a story worth telling! This chapter begins...
Fun Fact: Wilde Lover was the very first Wilde Folk perfume. The year was 2019, and I was anxiously planning my wedding. Let it be noted, I was never that girl that spent my childhood dreaming up what my wedding would look like. The closest I got to it was...
As the new moon ushers us into Virgo season, we’re invited to pause, reset, and root back into the rituals that bring clarity and peace. Virgo’s earthy energy reminds us that there’s magic in simplicity - in routines, in grounding practices, and in fresh starts. For this season, we’re pairing...
