I recently received some feedback from a very kind customer mentioning how she loved her Wilde Folk perfume, but it didn't seem to last too long. While this review was SUPER kind and thoughtfully worded, it made me realize that I still have some work to do in terms of educating consumers about my product. So here I am...giving you a little perfume 101 lesson. Now let's get into it, shall we?
When one thinks of the standard perfume, you may think of celebrity endorsed blends that are very fragrant, last all day, and have sexy yet over the top commercials that show a lot of skin and ooze romance. And while that is all good and fine, the main thing I want to talk about today is how companies are able to achieve that long lasting scent.
Traditional perfumes are made with a variety of ingredients deriving from some pretty nasty chemicals. The two I want to focus on today are synthetic fragrances & phthalates.
As the owner of Primally Pure, Bethany McDaniel, put it on her Instagram Reel, the term synthetic fragrance is not just one single ingredient. It's actually a blanket term that can represent a cocktail of synthetic chemicals - which don't even have to be tested for safety, or disclosed to consumers, as the FDA classifies them as "trade secrets". Meaning that it's the "secret ingredient" that companies use to differ themselves from others.
In in recent study conducted by the EPA, it showed that 75% of products that contain fragrance, also contain a chemical compound called Phthalates. Phthalates, also known as phthalate esters or plasticizers (That should be a red flag right there...PLASTICIZERS?!), are a category of chemicals commonly used to make plastic flexible and harder to break. They also act as a solvent or a binding agent. Which is why they are so often used in perfumes...to make the scent last longer. I know...horrifying, right?! What's even more wilde, is that phthalates are linked to cancer, weight gain, hormone disruption, allergic reactions, asthma, headaches and other serious health issues.
Even products that are marketed as "clean" still contain these nasty endocrine disruptors, which is what led me to make Wilde Folk perfume oils. Wilde Folk perfumes aren't meant to last all day, and let me tell you why.
If you're anything like me, I move way too fast in a world that demands hustle. Whenever I'm feeling overwhelmed (which is often) I like to grab my favorite WF perfume, and apply. This little ritual of mine has taught me to pause, slow down, take a few breaths, and carry on in a more intentional way.
Secondly, in 2015 I was diagnosed with Polycystic Ovarian Syndrome, and found that synthetic fragrances and I are NOT friends (I mean in all honesty they aren't anybody's friend, but they REALLY aren't good for women suffering with hormonal imbalances) So I tossed my toxic perfume and created an all natural product that I am now sharing with y'all. There are absolutely ZERO synthetic fragrances in my Wilde Folk potions. I don't even use "safe" synthetics that most "clean" perfumes are opting for these days. I only use high quality organic essential oils, organic jojoba oil, and organic vitamin e....that's it.
If you are wanting to get the most bang for your buck in making your Wilde Folk perfume last I have a few hacks for you.
1. Apply to your pulse points (wrists, behind ears, base of neck, inner arms - near elbows, and even your chest)
2. Roll your favorite wilde folk perfume in the palm of your hand. Rub your hands together and then lather up the ends of your hair. There is a demonstration of it on my reel, here.
3. Schedule breaks throughout the day for intentional reapplications.
So there you have it, a little Wilde Folk VS Traditional Perfume lesson for you. Let me know if you have any questions, as I am more than happy to keep this conversation going.